By adopting fans of all ages and demographics, striking a fair balance between consistency https://lego-x.com/2020/08/05/why-play-with-lego and adaptability and taking the time to hear customers Profano has found a method to keep its interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden playthings. It had not been until the following 365 days that they started using a new plastic-injection edges machine to make plastic stones, which immediately gave all of them an advantage over their competition in the flourishing post-war industry.
In 49, they developed producing the bricks with studs about them to enable them to bind together. It was a key iteration, making the bricks far more stable and durable. Later, in 1958, they manufactured a major improvement with the intro of what is known simply because the „stud and coupling system“, which ensures that almost every Lego packet fits with any other stone. These two essential iterations happen to be why Seglar sets generated 40 years before still interlock seamlessly with those constructed today.
Through the years, Lego offers kept the finger in the pulse of pop culture by joining up with big-name franchises just like Star Wars and Harry Potter. It has also embraced the community of adults which can be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a variety of sets including the Back to the Upcoming DeLorean period machine and a set of feminine Nasa scientists.
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